Articulating a complex, highly technical strategy
Situation
Our client’s business was mainly direct-to-consumer (B2C), but a new division within the company was charged with selling their “big data” in a business-to-business marketplace (B2B). The new B2B team was challenged with articulating its business model and product offering to internal stakeholders. They needed a simple, concise, visual explanation of the complex opportunity to help explain the vision to the rest of the company for buy-in and support.
Approach
Telling the future takes a persuasive story. Orchid Strategy Group was engaged to help interpret and visualize the business strategy for the new B2B model, including a description of the software-as-a-service (SaaS) marketplace and a description of potential customers/ partners. Our approach included stakeholder interviews, a competitive landscape, product use cases, and crafting a simple story to explain the enormous complexities of the multiple datasets and APIs available to the company.
Solution
Orchid Strategy Group developed a compelling presentation for internal purposes. The highly-treated deckware told the story for why data is valuable, articulated the business strategy, visually constructed the business model, and created use cases to describe potential products – all in an easy to understand and visually appealing way. The deckware brought to life a complex look at the future “reality” of where the company is headed, including the huge potential to reshape the company’s long-term profitability.
Results
The B2B team is currently utilizing the deckware to introduce the new business concept to executives across the corporation, and create alignment (and excitement) across the organization. As a future step, the deckware may be repurposed as an interactive micro-site for potential customers (e.g. sales meetings, trade shows). Additionally, Orchid Strategy Group has been further engaged to design a portal for developers to access SaaS products.